Why Are Branded Pens a Popular Promotional Item?

The use of branded pens as a promotional tool is not only effective; it is also much less expensive than many other forms of marketing and advertising programmes. Branded pens are promotional merchandise that keep on giving and giving. Every single time that a recipient uses the pen, the results are almost the same as when a television program airs your advertising spiel and reminds the listener about your business – but this time, without the astounding cost of television commercials. Other people who borrow the pen or sees the owner using it also get to be reminded about your business.

Surveys bear out the good that using promotional merchandise does to your business. Promotional items are popular with companies which join trade shows. However, the good that these items can bring a business goes beyond just trade exhibits. Recipients put these products to good use – with about half of those surveyed saying that they use the items almost daily. Items are also usually kept for at least a year before being thrown out. A hefty 76% of those surveyed say that they remember the name of the company advertised on the promotional item.

Surveys show that giving out branded pens as a promotional tool helps strengthen your business in a lot of ways. It heightens brand awareness. It improves people’s perception of your business or company. It makes people remember you and makes them more likely to seek you out should a need for your particular product or service arise. Your target customer will use a pen every day. If he uses one which bears your company’s name and logo, your business will be at the top of his mind should there be a need for him to look up a product or service that you are selling. .

This is truly getting your money’s worth from your investment. Why is the use of branded pens making headway as a fantastic way of promoting business? Giving away branded pens as promotional merchandise helps with the branding of your business more than you realize. A good half of the respondents say that they tend to look at the company that has given them a promotional product in a more positive light after the receipt and that they tend to do business with the company. It can stand alone as a marketing strategy but the advantages increase manifold when it is coupled with some other marketing schemes

The Cheapest Way To Target Local Customers

Every Door Direct Mail service is a simple, easy and inexpensive way to reach out to all the potential customers near your business. EDDM is U.S. Postal Service bulk mail program offered by your local post office. With EDDM, all you have to do is design your mail pieces, choose your targeted postal delivery routes using a free map, pay for the printing and postage and all of this can be done online. Full service EDDM can handle bundling, filling out the forms and delivery directly to the post office of your choice. EDDM can be ready for delivery in 2 to 3 days, which is much faster than traditional bulk direct mail that can take weeks. Of course, your business does not have to own its own bulk mail permit, it can use the printer’s bulk mailing permit but this adds to your printing costs.

EDDM is accessible to all individual businesses, organizations and companies who want to promote their products and services by distributing flyers, sell sheets or postcards to households and business in their neighborhoods. It is designed to deliver your marketing promotion directly into the hands of potential customers. It is an effective, low cost way to inform people about your business and is perfect for professionals, realtors, contractors and all other home or local businesses. Since Every Door Direct Mail is delivered in just a few days, it drives lots of traffic to special sales or other promotional events.

Conventional direct mail requires costly mailing lists of specific names and address that must be presorted by zip code, but with EDDM, you can target any set of audience by selecting city, zip codes and right down to the carrier routes using an EDDM mapping tool that is free and available online. With every door direct mail, you no longer need to print the names and address as EDDM uses the simplified addressing format that targets all homes and businesses in your handpicked demographic area. According to BizReport, an average purchaser spends almost 85% of his income within the five mile radius of his home, thus making EDDM the perfect form of advisement for local retailers.

An important question here is how much does every door direct mail cost? At an astonishing 18.3 cents per piece, it gives small business the opportunity to promote their products and services without getting into the hassle and cost that is typical linked with direct mail marketing. The low price per piece is applicable for all EDDM sizes of the mail. EDDM provides you the ability to customize your mail, but you need to make sure that your mail size is in accord with the EDDM requirement specified by the USPS. You can download free EDDM templates from most online printing services that specialize in Every Door Direct Mail.

How to Overcome Procrastination and Remain Stress-Free

The dictionary defines the word procrastination as stopping and waiting to act because of fear or doubt and wavering about what you want to do. For many years I allowed fear to become my greatest driver. And, procrastination became my default position! I know what it’s like to put off taking the action that can help you to grow a strong and successful business and a full empowered life. I also know what it’s like to do the same thing in relationships, with friends or family and even with bosses when something needs to be said that might result in conflict. However, this article is about not allowing fear to become so powerful that instead of opening doors to success, procrastination sabotages any positive results that you could have achieved.

When you are an entrepreneur or small business owner, especially if you have a home based business, it’s very easy to put off doing things you don’t find especially enjoyable and yet, often people who procrastinate work much longer hours almost as if spending more time will make up for what you are not doing. However, working longer hours and being busy does not equate to being productive. Maybe you don’t know where to begin or you doubt yourself and your skills so it becomes more comfortable to do the things you know you are capable of completing instead. If this is the case, it’s obviously just a word and habit that you learned. This means, you can also unlearn and re-learn so you change the behavior and perceive things differently.

The first reason is often F.E.A.R. It’s so much easier to do something you like rather than find out that what you really need to get done might not work. It’s also a way not to even acknowledge the doubt and fear you may have because when you’re busy you don’t have to acknowledge the reasons. If the only thing that procrastination does is to create stress and overwhelm why do you suppose so many entrepreneurs do this? However, the ‘bigger’ things don’t just disappear in fact, if anything, when you put off important projects things get really backed up and you then find yourself overwhelmed because there’s so much to do. These are some of the techniques I used to move past procrastination. Use what works for you and of course ignore what doesn’t. First, procrastination is just a word in your mind and doesn’t exist unless you allow it to!

It’s really OK to have some fear, in fact it’s quite normal, especially when you are doing something new or you want to do something and don’t know how it will affect your life or your business. Whatever the reason behind your procrastination, the first step is to get really honest with yourself. This means, as much as you may not want to, you need to become much more conscious about your thinking so you have the ability to recognize and control those thoughts if they come up and change the behavior to something that is more productive for you. What do I mean by this? If you start telling yourself you are a procrastinator, that’s what you will become because that’s how you ‘see’ yourself.

Promoting Your Business Through Branded Pens

There are many promotional products available for you to choose from. You can choose any from a wide selection for a variety of promotional purposes including communication, recognition, safety, advertising, marketing, sales, and other promotional ends. Your name is likely to stay in people’s minds. The next time they are looking around for a product or service – the kind which you offer – your name is likely to spring to mind. Giving away pens which people appreciate and actually use expedites sales efforts in great measure.

Branded pens are among the products that are hugely popular with a lot of businesses. If you look at items that people show a strong preference for – for both receiving and giving, branded pens are always on top of the list. These small and handy give-aways have been found effective for bringing your company to the minds of people. You can use them to raise customer awareness regarding your business, to drum up publicity, to advertise your product and service, and to persuade others that you are a credible company and that they should consider doing business with you.

You will not lack for sources for branded pens. You can count on a reliable company to help you with your requirements so you can tailor a promotional program for your network of distributors or dealers, your sales force, or for your company in general. These suppliers usually have a professionally prepared catalogue from which you can choose the pens which you would like to bear your company’s name and logo. Your sales people on the field are likely to appreciate having these handy merchandise to help them increase their sales.

Choosing an excellent pen to promote your business is a wise marketing strategy. You can showcase your brand, increasing your exposure in the market and bringing in more clients – without having to spend much. Pens are not very expensive; you get great value for your money. You get great advertising and promotional mileage by simply getting your company name, contact details, and logo on these pens.

Branded pens are recognized as high-quality items. Your company’s logo can be imprinted on these items with graphic integrity so that you can be sure that your target clients receive pens which are uniformly appealing, looking handsome, carefully chosen, and well-made. By choosing these pens as your items for promoting your business, you will allow your company to cultivate an image that will be perceived as being similarly first class.

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